How can you use technology to market your products and services for free? How do you envision marketing in ten years from now? Can you come up with a new marketing platform that can be converted into a viable and sustainable business? What skills someone needs to have to master the art of marketing and influence consumers worldwide?
One of the flourishing areas of sociolinguistics is “Language policy and planning”. Important decisions regarding language policy and planning are made globally by governments on a daily basis. These decisions play a significant role in deciding which languages are nurtured and inevitably which languages will be left to die out and eventually become extinct. In accordance to the most recent definitions in the Oxford English dictionary, Language policy refers to a language unit used to ensure coordination of language policies across all departments of government; making sure that the same methods are used in all areas. Alongside this, Language planning defines as the preparation of a policy or proposal on language use and the standardization of the language to be used in a nation with many local languages or dialects making it easier for people to communicate. This essay will examine the role language policy and planning has played in the revitalisation of the minority language Welsh and the methods used to do this. In accordance to Parry and Williams the 1891 census was the first to assemble reliable information regarding the language spoken by the people of Wales. Out of the 1.5 million individuals 54.4% were able to speak Welsh. From this 54% approximately 30% was able to speak only Welsh and had no understanding of any other languages. This decline continued throughout 1961 whereby only 26% of the Welsh community had the ability to speak welsh (Jones). This was the point that prompted the revitalisation of the Welsh language through policy and planning and many measures were put into practice. This was first done through the Welsh language act in 1967 whereby both English and Welsh were regarded as having equal validity; this made a significant impact on the status of Welsh. As beforehand only English was used within places of power such as the courts; as a result of this English was the desired language of the Welsh population. Cunliffe, Honeycutt and James infer that Twitter alongside other social media platforms provide a new domain for the consumption of the Welsh language while also facilitating connections between members of the Welsh speaking community. They imply that this has helped establish Welsh as a language. This approach could be regarded as a more successful and modern technique of revitalising Welsh focusing on a younger generation opposed to the traditional language policy and planning. Despite this, a major factor that is often ignored is that whilst Twitter may provide a new domain for the Welsh language; Twitter also encourages the English language to thrive >GET ANSWER