“Immigration flows are a positive force both for the global economy and the nation-state. Agree / disagree?” However, this is supposed to be an argumentative essay, which means that you’ll have to defend both sides of the argument.
Tesla Motor, head office located at Palo Alto, in the Silicon Valley, was founded in 2003 by Martin Eberhard and Marc Tarpenning to solve a real problem i.e. dependence on oil. The company led the first round of investments in 2004 where 3 investors joined in namely Ian Wright, JB Straubel and Elon Musk (who is the CEO and principal investor in the company). The company was named in honor of Nikola Tesla, the Serbian inventor and engineer who developed the first alternating current (AC) motor. It is the main anchor of the electric car industry and not only builds all electric vehicles but also focuses on infinitely scalable and clean energy generation and storage products. The company has its manufacturing and assembling operations at facility located at Fermont, California; Lathrop, California; and Tilburg, Netherlands. The company has also built a cell and battery manufacturing facility, Gigafactory 1, outside of Reno, Nevada. As per the present plans of the company it continues to expand its product line along with production plan at a rate of 500,000 vehicles a year by 2018. Marketing Local marketing strategies of Tesla As one of its strategies to attract customers in the foreign market, Tesla customizes its cars to meet local needs and to satisfy the tastes and preferences of its customers. For example, in response to customer feedback, Tesla made some modifications to its Tesla Model S in China, including an ‘executive rear seat’ option, which costs $2000 over the standard model and aims to make the rear seat experience more comfortable (O’Hara 2015). Excerpts from Tesla 10K: “Historically, we have been able to generate significant media coverage of our company and our vehicles, and we believe we will continue to do so. To date, for vehicle sales, media coverage and word of mouth have been the primary drivers of our sales leads and have helped us achieve sales without traditional advertising and at relatively low marketing costs.” International marketing strategies of Tesla: Direct Selling: Tesla sells its cars directly to its consumers through an international network of company-owned stores & galleries. This benefits the company to better control costs of inventory, manage warranty servicing and pricing, maintain and strengthen the Tesla brand through obtaining customer feedback. Used cars sales program: The company used car business supports new car sales by integrating the sale of a new Tesla vehicle with a customer’s trade-in needs for their existing Tesla and non-Tesla vehicles. These acquired vehicles are remarketed primarily to general public and also in auction. Strategic positioning of stores & galleries: Another strategy employed by Tesla in the foreign market is deliberately positioning its stores and galleries in high foot traffic, high visibility retail venues, like malls and shopping streets that people regularly visit in a relatively open-minded buying mood (Musk 2012). This approach is to, as Musk (2012) states, “reach people before they make a decision on a new car.” Super Charging stations:>GET ANSWER