You are an entrepreneur with plans to develop a new and exciting online niche information site (e-zine not an e-commerce site or a news or sports
news site). You have no publishing experience but decided that with strong research and having an interest in a hobby that the Internet market is ripe
for a fresh and unique publication Friends and family are excited and nervous that the that your talents and enthusiasm directed you to decide to take
the leap into entrepreneurship. The plan is that you will have an innovative online information site that is timely and profitable.
You must consider the following when designing your e-zine and include the information in your paper:
What form of business ownership will this venture be and why?
What economic influences did you consider when designing the e-zine?
Name the company and online publication.
Define and create the style of publication. ( Examples: lifestyle, hobby, travel, do-it yourself, etc)
Create three storylines that will appear on the home page at the time of the site launch. (You do not have to write the stories simply summarize the
idea of the story) Keep in mind that the story lines must be selected to attract your target market.
Define what age groups will most likely visit the site.( demographics) (You cannot limit the demographics to M/F 18-24. This group may be included in
a wider spread interest group for the e-zine)
Which two Global Markets will the site be introduced and why? (Consider translation costs and interest in the style of the information site)

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