Craft a 15-20 page research proposal that specifically discusses how you would conduct a study that uses original data collection (within the context of practical constraints). Overall, you will provide the background for the research problem in which you’re interested and how addressing it would provide a contribution to the discipline; a clear indication of your research questions; a statement about your inquiry approach, philosophical assumptions, and aims; a thorough discussion of your research design and plan (e.g., selective literature review, sampling logic, data collection strategy, theoretical framework, and data analysis procedures); any anticipated problems with your strategy; and the potential implications of your study in terms of policy development, program enhancement, or theoretical contributions.
The Big Picture
Describe and analyze an original research proposal. Why is this criminological topic important? How do you know? What does the literature review tell you about the social phenomenon you studied? How do your research questions connect to previous scholarly studies and research about your topic?
Whilst it may be undeniable that Gordon Oliver’s skin complaint and weight gain does not make him the ideal ‘face of Stynx’ there is the issue of his contract to consider. There is no clause in the contract that allows Tyrelever to terminate said contact due to physiological changes on the part of the other party to the contract, namely Gordon Oliver Tyrelever’s contract gives Gordon Oliver ‘exclusive rights’ to the endorsement of Tyrelever cosmetic brands. The current contract does not expire until 31 December 2009 and is subject to a six month period of notice for it to be terminated by either party. Copyright Law With regard to the use of an image of David Beckham in the advertisements for Stynx then there are issues of copyright law infringement to consider. The copyright to the photograph that Tyrelever plans to use will be held by the originator of the image, namely the photographer, or his or her agent. Copyright law is a powerful legal tool used to prevent the unauthorised appropriation and use of, amongst other things, images. In the UK, courts can impose an unlimited fine and even up to ten years in prison on copyright infringers. Initially in the USA, and now in the UK too, lawyers have successfully extended the use of ‘trademark’ and ‘passing off’ laws to protect their celebrity clients (Lydiate, H 2004). The legal case that brought this issue to the forefront in the UK involved the Formula One racing driver, Eddie Irvine who successfully sued Talk Radio (now Talksport) for the unauthorised use of his image in its advertising. A picture of Eddie Irvine was digitally altered by Talk Radio to show the racing driver holding a radio which also included wording that gave the impression that he was endorsing the radio station (Lysandrides, J., 2005). In terms of the proposed unauthorised use of an image of David Beckham then he already has a number of endorsement contracts including one with Gillette. It is likely that David Beckham’s lawyers will be able to successfully refer to the Irvine case in the event of the unauthorized and digitally alerted use of his image in advertising for Stynx. In addition, the ASA code requires advertisers to gain written permission from those whose image it is going use in advertising, especially in respect of endorsement. This applies whether the image is altered or not. Failure to comply with this aspect of the code could lead to the involvement of the Office of Fair Trading and Ofcom in respect of printed and broadcast advertisements respectively (CAP, 2007).>GET ANSWER