Individual Strategic Analysis

Each student will write a strategic analysis report of NOT more than 2500 words. The report
should demonstrate that the student has thoroughly researched their topic. Students should
use examples of business practice from the scholarly journals papers, conferences, books
and professional magazines to support their arguments. The strategic analysis will be on a
local company. The report consists of two parts and should cover the following
requirements:
PART 1
(External analysis)

  1. Business background
  2. What industry is it?
  3. General environment analysis (economic, physical, sociocultural, global,
    technological, political/legal and demographic – and work out what the important
    facts are).
  4. The industry environment ((i.e., supplier power, buyer power, potential entrants,
    substitute products and rivalry among competitors) and explain briefly what is
    significant for each).
  5. Competitive environment (Is there a strategic group that you need to take account
    of? What is the rivalry like in this group? What capabilities do the relevant firms
    have? What strategies do they follow? What threats do they represent?)
  6. Opportunities and threats
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    HI5019 SIS INDIVIDUAL ASSIGNMENT T2 2018
    PART 2
    (Internal analysis and proposal)
  7. The firm’s resources, tangible and intangible
  8. Capabilities identification (explain the capabilities carefully to indicate what the firm
    really does.)
  9. Core competency analysis (For each capability, indicate which of the four tests for a
    core competency it meets).
  10. Propose a suitable information system solution that meets the chosen company
    needs.
  11. Evaluate the proposed system and provide your recommendations
    Submission Requirements:
    The research should include a list of at least seven (7) references and a bibliography of the
    wider reading done to familiarize oneself with the topic.
    Submission:
    ? Soft copy to Self-check and Final Submission with cover sheet
    You are reminded to read the “Plagiarism” section of the course description. Your research
    should be a synthesis of ideas from a variety of sources expressed in your own words. All
    reports must use the Harvard referencing style. Marking rubrics are attached.
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    HI5019 SIS INDIVIDUAL ASSIGNMENT T2 2018
    Assessment Criteria:
    Score Very Good (12-15) Good (9-11) Satisfactory (8-10) Unsatisfactory (5-7)
    Presentation
    and writing style
    /15 marks
    Information is well organized.
    Correct layout including times
    new roman, font size 12 or
    calibri, font size10, double
    spaced. About the right
    length.
    Very well written, excellent
    paraphrasing and proper
    grammar and punctuation are
    used throughout.
    Information is
    organized, Correct
    layout including
    times new roman,
    font size 12 or
    calibri, font size10,
    double spaced.
    About the right
    length.
    Well written, some
    paraphrasing and
    proper grammar and
    punctuation
    Information is
    somewhat
    organized, Some
    elements of layout
    or length incorrect.
    Proper grammar
    and punctuation
    mostly used, but
    overuse of direct
    quotes.
    Information is poorly
    organized, Some
    elements of layout
    or length incorrect.
    Proper grammar and
    punctuation not
    always used.
    Excessive overuse of
    direct quotes
    Score Very Good (12-15) Good (9-11) Satisfactory (8-10) Unsatisfactory (5-7)
    Introduction
    /15 marks
    Introduces the topic of the
    research report in an
    extremely engaging manner
    which arouses the reader’s
    interest.
    Gives a detailed general
    background and indicates the
    overall “plan”.
    Introduces the topic
    of the research
    report in an
    engaging manner
    which arouses the
    reader’s interest.
    Gives some general
    background and
    indicates the overall
    “plan” of the report.
    Satisfactorily
    introduces the
    topic of the
    research report.
    Gives a general
    background.
    Indicates the
    overall “plan” of
    the report.
    Introduces the topic
    of the research
    report, but omits a
    general background
    of the topic and/or
    the overall “plan” of
    the report.
    Score Very Good (17-20) Good (13-16) Satisfactory (10-12) Unsatisfactory (6-9)
    Evidence of
    Research
    /20 marks
    Substantial range of
    appropriate and current,
    supportive evidence
    Good range of
    appropriate and
    current, supportive
    evidence.
    Suitable range of
    supportive
    evidence used. Not
    always appropriate
    and/or current.
    Minimum cited.
    Insufficient range or
    number of
    supportive evidence
    used.
    Score Very Good (25-30) Good (20-24) Satisfactory (15-19) Unsatisfactory (9-14)
    Development of
    Discussion
    /30 marks
    Logical, insightful, original
    discussion with wellconnected paragraphs.
    Evidence of full engagement
    with the literature found, with
    relevant and detailed analysis.
    Detailed, original
    discussion develops
    logically with some
    connection between
    adjoining
    paragraphs.
    Understanding of
    reading shown.
    Some relevant
    analysis.
    Adequate
    discussion develops
    logically.
    Understanding of
    reading shown.
    Few relevant
    analysis.
    Inadequate
    discussion of issues
    and/or lacking in
    logical flow
    Little/no
    demonstrated
    understanding of
    reading.
    None/little
    discussion or
    analysis.
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    HI5019 SIS INDIVIDUAL ASSIGNMENT T2 2018
    Score Very Good (9-10) Good (7-8) Satisfactory (5-6) Unsatisfactory (3-4)
    Conclusion
    /10 marks
    An interesting, well written
    summary of the main points.
    An excellent final comment on
    the subject, based on the
    information provided.
    A good summary of
    the main points.
    A good final
    comment on the
    subject, based on
    the information
    provided.
    Satisfactory
    summary of the
    main points.
    A final comment on
    the subject, but
    introduced new
    material.
    Poor/no summary of
    the main points.
    A poor final
    comment on the
    subject and/or new
    material introduced.
    Score Very Good (9-10) Good (7-8) Satisfactory (5-6) Unsatisfactory (3-4)
    Referencing
    /10 marks
    Correct referencing (Harvard)
    All quoted material in quotes
    and acknowledged.
    All paraphrased material
    acknowledged.
    Correctly set out reference list
    and bibliography included.
    Mostly correct
    referencing
    (Harvard)
    All quoted material
    in quotes and
    acknowledged. All
    paraphrased
    material
    acknowledged.
    Mostly correct
    setting out reference
    list and bibliography
    included.

Sample Solution

ACED ESSAYS