Each student will write a strategic analysis report of NOT more than 2500 words. The report
should demonstrate that the student has thoroughly researched their topic. Students should
use examples of business practice from the scholarly journals papers, conferences, books
and professional magazines to support their arguments. The strategic analysis will be on a
local company. The report consists of two parts and should cover the following
requirements:
PART 1
(External analysis)
- Business background
- What industry is it?
- General environment analysis (economic, physical, sociocultural, global,
technological, political/legal and demographic – and work out what the important
facts are). - The industry environment ((i.e., supplier power, buyer power, potential entrants,
substitute products and rivalry among competitors) and explain briefly what is
significant for each). - Competitive environment (Is there a strategic group that you need to take account
of? What is the rivalry like in this group? What capabilities do the relevant firms
have? What strategies do they follow? What threats do they represent?) - Opportunities and threats
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HI5019 SIS INDIVIDUAL ASSIGNMENT T2 2018
PART 2
(Internal analysis and proposal) - The firm’s resources, tangible and intangible
- Capabilities identification (explain the capabilities carefully to indicate what the firm
really does.) - Core competency analysis (For each capability, indicate which of the four tests for a
core competency it meets). - Propose a suitable information system solution that meets the chosen company
needs. - Evaluate the proposed system and provide your recommendations
Submission Requirements:
The research should include a list of at least seven (7) references and a bibliography of the
wider reading done to familiarize oneself with the topic.
Submission:
? Soft copy to Self-check and Final Submission with cover sheet
You are reminded to read the “Plagiarism” section of the course description. Your research
should be a synthesis of ideas from a variety of sources expressed in your own words. All
reports must use the Harvard referencing style. Marking rubrics are attached.
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HI5019 SIS INDIVIDUAL ASSIGNMENT T2 2018
Assessment Criteria:
Score Very Good (12-15) Good (9-11) Satisfactory (8-10) Unsatisfactory (5-7)
Presentation
and writing style
/15 marks
Information is well organized.
Correct layout including times
new roman, font size 12 or
calibri, font size10, double
spaced. About the right
length.
Very well written, excellent
paraphrasing and proper
grammar and punctuation are
used throughout.
Information is
organized, Correct
layout including
times new roman,
font size 12 or
calibri, font size10,
double spaced.
About the right
length.
Well written, some
paraphrasing and
proper grammar and
punctuation
Information is
somewhat
organized, Some
elements of layout
or length incorrect.
Proper grammar
and punctuation
mostly used, but
overuse of direct
quotes.
Information is poorly
organized, Some
elements of layout
or length incorrect.
Proper grammar and
punctuation not
always used.
Excessive overuse of
direct quotes
Score Very Good (12-15) Good (9-11) Satisfactory (8-10) Unsatisfactory (5-7)
Introduction
/15 marks
Introduces the topic of the
research report in an
extremely engaging manner
which arouses the reader’s
interest.
Gives a detailed general
background and indicates the
overall “plan”.
Introduces the topic
of the research
report in an
engaging manner
which arouses the
reader’s interest.
Gives some general
background and
indicates the overall
“plan” of the report.
Satisfactorily
introduces the
topic of the
research report.
Gives a general
background.
Indicates the
overall “plan” of
the report.
Introduces the topic
of the research
report, but omits a
general background
of the topic and/or
the overall “plan” of
the report.
Score Very Good (17-20) Good (13-16) Satisfactory (10-12) Unsatisfactory (6-9)
Evidence of
Research
/20 marks
Substantial range of
appropriate and current,
supportive evidence
Good range of
appropriate and
current, supportive
evidence.
Suitable range of
supportive
evidence used. Not
always appropriate
and/or current.
Minimum cited.
Insufficient range or
number of
supportive evidence
used.
Score Very Good (25-30) Good (20-24) Satisfactory (15-19) Unsatisfactory (9-14)
Development of
Discussion
/30 marks
Logical, insightful, original
discussion with wellconnected paragraphs.
Evidence of full engagement
with the literature found, with
relevant and detailed analysis.
Detailed, original
discussion develops
logically with some
connection between
adjoining
paragraphs.
Understanding of
reading shown.
Some relevant
analysis.
Adequate
discussion develops
logically.
Understanding of
reading shown.
Few relevant
analysis.
Inadequate
discussion of issues
and/or lacking in
logical flow
Little/no
demonstrated
understanding of
reading.
None/little
discussion or
analysis.
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HI5019 SIS INDIVIDUAL ASSIGNMENT T2 2018
Score Very Good (9-10) Good (7-8) Satisfactory (5-6) Unsatisfactory (3-4)
Conclusion
/10 marks
An interesting, well written
summary of the main points.
An excellent final comment on
the subject, based on the
information provided.
A good summary of
the main points.
A good final
comment on the
subject, based on
the information
provided.
Satisfactory
summary of the
main points.
A final comment on
the subject, but
introduced new
material.
Poor/no summary of
the main points.
A poor final
comment on the
subject and/or new
material introduced.
Score Very Good (9-10) Good (7-8) Satisfactory (5-6) Unsatisfactory (3-4)
Referencing
/10 marks
Correct referencing (Harvard)
All quoted material in quotes
and acknowledged.
All paraphrased material
acknowledged.
Correctly set out reference list
and bibliography included.
Mostly correct
referencing
(Harvard)
All quoted material
in quotes and
acknowledged. All
paraphrased
material
acknowledged.
Mostly correct
setting out reference
list and bibliography
included.
Sample Solution
