Individual Written Assessment Task

As a marketing manager to the international division of an Australian higher education institute, your task for 2019 are to:

  1. Identify a highly potential market to recruit 1000 international undergraduate and postgraduate students for your institution;
  2. Explain the reasons as to why it is an attractive market for your institution with relevant theories and literature, and demographic, economic and socio-cultural and political data and figures;
  3. Identify the pros and cons of the most useful market entry modes for your institution, and decide on the one entry mode strategy for your institution that would be the best fit to recruit international students from that market;
  4. Design a framework of the recruitment networks and channels, including relevant people/position/role and the key tasks to be performed;
  5. Design the promotional mix strategies both for the international student market and the channel members with an objective to recruit 1000 international undergraduate and postgraduate students for your institution for 2019.

Sample Solution

ACED ESSAYS