You are to be writing an Industry Analysis on the manufacturing industry for Ford Motors. This is a group project but my three sections are listed below.

Driving Forces (macro) – List and discuss each separately. You must address all driving forces, and how each may affect the industry, as a whole as well as the company of interest…(see text as a checklist type reference).

Industry Key Success Factors (KSFs) (competitive environment) — List and discuss each separately. You must address all KSFs for your industry, keeping in mind that there may be more than one KSF for each category described in your text book …(see text as a checklist type reference).

Competitive Analysis: Begin this section by providing the SIC/NAICS code information for your industry as well as the industry definition. Then, discuss the 5 Forces within your company’s industry, and how these forces impact your company.

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