Select two companies, both in the same industry, from the list below.

Consumer electronics Dell, Panasonic, LG, Hewlett Packard, Samsung, Fujitsu

Chemicals BASF, Ineos, Bayer, Sinopec, AkzoNobel, Toray

Pharmaceuticals Eli Lilly, AstraZeneca, Roche, Sanofi, Gilead Sciences, Novartis

Airlines Etihad, Qatar Airways, Qantas, Singapore Airlines, Delta Airlines, Lufthansa

Automakers Toyota, PSA, SAIC, Hyundai, Volkswagen. Tata

Sportswear Under Armour, ASICS, Reebok, Nike, EA Sports, Adidas

PC’s Acer, Lenovo, IBM, Asus, Dell, Toshiba,

1 Discuss similarities and differences in the organizational culture of the two companies selected with respect to artifacts, values, and core assumptions.

2 Discuss ethical and positive elements in the two cultures.

3 Discuss similarities and differences in aspects of the organizational structure of the two companies.

(Points 1,2,3 make up the descriptive part of the paper)

4 Explain factors behind similarities/differences in the culture and structure of the two companies selected.

5 Evaluate the fit between structure and culture in each of the two companies compared.

(Points 4, 5 make up the analytical part of the paper. This part requires more attention and thinking)



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