Watch the video below (video hyperlink attached) and read the associated case study file (attached below). Thoroughly answer each of the 5 questions at the end of the case study file and submit your answers in a 2-page Word document. Provide at least one supporting argument for each question.
Video Hyperlink – https://www.youtube.com/watch?v=KEC5DQqCykI
Questions:
- Why is Maersk’s business model “complex”?
- What role do IoT sensors play in Maersk’s systems?
- Why is tracking empty containers so important to efficient operations?
- What is the “data driven culture” that Maersk is trying to strengthen?
- Why does Maersk want to give their customers access to their system?
Sample Solution
