What is the customer problem/pain being solved?
Who are the target customers?
What is the solution to the problem/pain i.e. describe the product /service
What is the Value Proposition to customers? What are the customer benefits?
What is different or unique about the idea? e.g are there gaps in current solutions?
What is your competitive advantage? (5) What is the overall Business Strategy?
Which media will you focus on using in your marketing communications?
How would you make money from this idea- what is the revenue model?
