Explore mobile marketing, which is an important digital marketing tactic. You will explore this tactic for a hypothetical case company and create a presentation slide deck similar to the one that an interactive marketing consultant would use (high quality!) to pitch their insights and recommendations to the case company. Your solution needs to be research-inspired, making good use of the insights from eight provided research articles. After completion of this assessment you should be able to: – Evaluate the implications of interactive technologies on marketing practice to determine their impact on sales performance. – Source and critically analyse information about the market environment and consumers and use it selectively to inform interactive marketing strategies and tactics for businesses. – Use appropriate theoretical frameworks and concepts to identify and evaluate interactive marketing opportunities for businesses. – Develop and implement selected interactive marketing tactics in a real-life business context. – Critically analyse the strengths and weaknesses of interactive marketing tactics to evaluate their success. Length: Approximately 150 words per recommendation. Must include introduction to case company and conclusive statements. Please prepare the information using a word document for me to insert into a slide deck as I would like to create the effects and visuals on PowerPoint myself. I just need the word document with the recommendations to begin with title’s Slide 1, Slide 2, Slide 3, etc format so that I can go from there.
Sample Solution
