i. Identify the portions of the company’s value chain that contribute the most towards the firm’s competitive advantage. Remember that a value chain is a tool for understanding the way that inputs are turned to outputs within the scope of the company’s own operations (1 point) ii. Identify the portions of the company’s resources that contribute the most towards the firm’s competitive advantage. They could be tangible resources (eg. real estate, manufacturing plants), intangible resources (eg. intellectual property), or human resource advantages (eg. skilled engineers) (1 point) iii. Identify at least one way that the company has attempted to defend its competitive advantage from being copied/imitated by other companies (1 point)
Sample Solution
