Internal And External Marketing Environment

Review the rubric to make sure you understand the criteria for earning your grade.
Construct a proposal to JGJ Inc. of 1000 words (+/- 50 words) using at least four credible and objective sources not provided as resources in the course in your analysis, plus at least one source provided in the course reading list.
Use the titles from the Market Analysis Report Template to create four sections for this part of the consultant’s report:
Porter’s five forces model
Other macroenvironmental external factors
Required Internal Resources and Competencies to Compete in the Market
Required Licenses, Patents, and Rulings or Legal Requirements to Compete in the Market
Porter’s five forces model is a standard for industry analysis, used extensively to understand the core profitability of a market. Because you have been hired to provide expert objective insight, you are expected to deliver a deep-level analysis using the Porter model. It is not the obvious factors, such as “the existing competition will fight for market share,” that create confidence in your ability from the client. It is the identification of the core foundational elements of an industry and the complicated interaction of external and therefore non-controllable factors that determine if a product launch is likely to be successful. Identifying those factors will make you seem valuable to your client.

Sample Solution