I have to create a Edm music event new business which has a value proposition for a targeted demographic group of consumers. Your concept should be developed from a single research questions that is investigated using a series of secondary research sources, then progressing into original, primary research.
Develop your Research Plan with the intention of launching an entrepreneurial business within the next three years. You are required to use both quantitative and qualitative research techniques to secure data for analysis, and which will be applied for strategic decision-making involving consumers, products, and media.
The required deliverable is a 10-page report, beginning with a one page Executive Summary, and followed by a description of the research methods and sources used throughout the process of discovery. You must include citations and references, as well as proof of original, primary research placed in the Appendix, such as questionnaires, interview scripts, charts & graphs, or digital images.
Sample Solution
