Conduct a strategic analysis using the Executive Summary template. Prepare and submit a three-page
executive summary that discusses what strategic alternatives are available and provide a recommended
strategy.
Synopsis of the Case: The content of the synopsis should present relevant background facts about the case
under examination.
Relevant Factual Information about the Problem or Decision the Organization Faced: State the precise
problem or decision the organization faced. The section should include information that addressed the
business issue under examination. This section should be no longer than a single paragraph.
Explanation of Relevant Concepts, Theories and Applications Derived from Course Materials: This section
should be the bulk of your paper. Analysis of the business problem or decision in light of the course
concepts must be presented, as well as the business lesson another organization could learn from this
situation. Besides citation to the text, learners must conduct research in the University library related to the
top. Citing the textbook only is not enough to demonstrate you understand and can apply the course
objectives. Here is where comparative and contrasting positions should be considered and examples and
illustrations provided.
Recommendations: Provide logical recommendations to address the business lesson identified above. The
recommendations need not be specific to the organization examined but should consider how other
organizations if similarly situated, could lessen the impact of the problem or decision identified. Recall, that
the organization under examination has already moved pasted this problem so any recommendations
made, at this point, are fruitless. The focus of this section should be on what other companies should be
aware of to address similar problems or decisions. Citation to the textbook alone is insufficient for analysis
in this section. Learners should conduct research in the University’s library to support their positions. Depth
of scholarship is not demonstrated by providing personal opinions alone, but by using examples, analogies,
comparison and illustrations from the academic literature. Not only does this synthesize the material to
assist the reader’s understanding, but it is also an effective way to present the academic sources and extend the
discussion of your ideas. This section should be a paragraph or two.
Alternative Recommendations: This section is not a continuation of the prior. Provide suggestions for how to
avoid the problem or decision the examined organization faced. The analysis here should be maybe forward-thinking, predictive, or, most likely, preventative in nature but tied to the thesis statement. Again, opinion is
insufficient to provide the required academic analysis. Sources, other than the text, must be provided to
sustain the statements made. This section should be a paragraph, at most.
Conclusion: End the assignment with a summary of the important points made in the document. No new
information may be presented. Writing a conclusion can be done by rewording the opening or reformulation
of the topic sentences of each paragraph to make a summary for the reader.

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