Imagine you work for the PR agency responsible for your chosen campaign. State who the client is and what PR context the client operates in. You should explain the role of PR in this context. Explain and justify how the campaign aligns with the role of PR in this context specifically, and other contexts. Explain and justify ethical approaches utilised in the campaign. Use ethical frameworks outlined in class to explain the ethical approach/es utilised in the campaign in relation to each of the five duties. Ideally, you should also consider tensions between the five duties.
