What are the advantages of the technology?
How will it positively impact culture and society?
What are other potential gains?
Weaknesses:
What features of the technology may hinder success?
What are the limitations of the technology?
How does the technology address issues of equity?
Opportunities:
What are external factors that may contribute to the success of the technology?
What social, political, and/or cultural trends may influence reception?
What are the opportunities for growth?
Threats:
What external factors may pose a threat to the success or adoption of the technology?
What social, political, and/or cultural trends may influence reception?
What are potential hurdles to growth?

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