Who is writing to whom? What does the audience know, need to know, and want to know? When your audience fails to understand the text, you have failed to communicate.

You are being asked to write two technical descriptions about the same topic, but for different audiences. One description will be directed at novices and the other at experts. As you begin this assignment there are several things you will need to take into consideration. Some of these items include:

Culture
Language abilities
Education
Income Level
Interest in product/process/topic
Knowledge of product/process/topic
Each of the above items will influence the way craft your document. They will influence your tone, word choice, sentence structure, and even sentence length. Remember, one of the most important

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