Campaigns
Jurassic World: Fallen Kingdom
You are the vice president of public relations at Interpublic Group. You are responsible for creating a campaign to launch Jurassic World: Fallen Kingdom
movie – coming to theaters June 2018. The goal is to announce and promote the movie to consumers on a national level.
The Plot
It’s been four years since theme park and luxury resort Jurassic World was destroyed by dinosaurs out of containment. Isla Nublar now sits abandoned by humans while the surviving dinosaurs fend for themselves in the jungles.
1) What will be your integrated marketing concept incorporating public relations tactics and other vehicles of communication into your marketing mix? Your campaign should reach the Millennial and Generation X demographic.
a. An event with theme and location, also provide your rationale as to why it will garner national media attention for your campaign demographic.
b. Write a Press Release formatted headline only announcing the campaign.
c. Write a Media Advisory formatted headline only (event headline)
d. What specific sample news outlets will receive your Press Release and Media Advisory?
A major national US Airline had to clean up its image after having the worst on time performance and customer satisfaction of any other US airline. Sited for the poor customer service from airline employees and unnecessary added on fees.
Please answer the following: Identify two key stakeholder in a three-column table. Include (a) the stakeholder in one column; (b) in another column, two or three communication messages with campaign idea; (c) in a third column, specific approach to communicate to your stakeholder. Please be very specific about the theme and the type of marketing vehicle as part of your public relations approach.
