Choose one of two social challenges to research, work out what the customer’s pains are and the gains they wish to achieve. Do this before proposing a creative and innovative solution.
Related learning outcomes
This assignment assesses the following unit learning outcomes:
1. Demonstrate professional communication skills in order to effectively articulate an idea and convince others of its merit
2. Apply innovation frameworks to evaluate a social need and/or problem and offer a potential solution.
Work through the following steps to complete this assignment:
The impact of problem gambling on families and the community is of growing concern to the community manager of a local government. There are a number of ways in which those in the community have the opportunity to gamble which include pokie machines at the local pub, betting at the local race track, as well as online gambling. The community manager is concerned that the popularity of gambling continues to increase amongst young adults despite the well documented negative financial and social impacts that gambling can have.
Initial discussions with young adults in the community, especially young men, has determined that this group see gambling as an enjoyable social activity to engage in with their peers. It was also determined the a large proportion of young adults who gambled lost more money than they were comfortable with and often had to forgo necessities as a result of this.
The community manager has seen a number of family breakdowns as a result of problem gambling and is looking for an educative solution to help their local community.
2. Carefully read your case and conduct some background research into the social issue. The Additional resources section at the end of this document includes some sources to start you off in your research of your chosen social issue.
3. Use the https://strategyzer.com/canvas/value-proposition-canvas (Strategyzer, 2016) as a tool to identify the customer job, pains and gains for your chosen social issue.
Including your name, the title of the assignment, your chosen social issue and appropriate imagery. This is not included in the word count.
Table of contents (not included in word count)
Summary of all the sections and subsections with relevant page numbers.
Introduction (350 words)
This identifies the problem you are trying to solve and provides a broad background to the social issue.
Customer profile – your observations (400 words)
This section provides detail on your customer (the local government health manager) by presenting the findings of your research, covering the following sections of the value proposition canvas:
• Customer job – what the health manager is trying to get done (in this case, the social issue they want to address).
• Pains – the negative aspects they want to avoid.
• Gains – the positive outcomes or benefits they are looking for.
Back up your statements by referencing your research. Where the introduction provides a broad background to the issue, this section should provide detail specific to the health manager and their particular problem.
Your solution (150 words)
Outline your final proposed solution, formulated from your research and consideration of design thinking.
Reference list (not included in word count)
Use Harvard (in-text) citation with the body of your value proposition pitch. Create a separate full reference list. This link to the Harvard style. provides helpful information, examples and FAQs.
Please note the word limits set for each section should be used as a guide to the relative distribution of words between sections.
4. Develop a creative solution to the issues at hand. You may want to use what you have learned about Design Thinking to do this.
5. Complete the Customer profile and solution as per the Sample structure below. Please refer to the rubric for more information on what should be included in each section and for the requirements for presentation, use of literature and referencing
and I have attached 2 PFD files plus example of how this should look like. (it’s a different social issues but the same thing )
The improvement in media has provoke augmentation in business organizations during the time to a critical piece of the nation. Worry as for impact of ads has created in Pakistan and this examination expects to gather data that analyzes its impact on the overall population. We will find that emotions evoked among the watchers by sees that segment female and male models in different sex parts is a fundamental stress as it has affected the social regards show inside our overall population. To be correct, untrustworthy conduct uncovered through these promotions has essentially debilitated whatever was left of our religious regards. Enduring ads containing profane substance has incite people being slanted to it which will without a doubt happen had no medicinal measure been taken promising. We investigate that how do children and adolescents see promotions which alter their opinion at a youthful age. All in all, the choices of advertisements under the laws of Islam that is Sharia'h, are covered in this examination which will include the ethical points of view which should have been a fundamental bit of our overall population. An Overview of the Topic Research is coordinated to review the impact of advancing on our overall population. Since the start of publicizing, challenges and input have run fuming. Does it unequivocally influence society? Does it really effect and impact countless gazing at the TV, examining magazines and tuning in to the radio every day? The improvement of the media has given us more power and data, however its advancement instigated us to think about its positive and negative impacts on our overall population. We experience its suggestions in our own particular lives and in people in general field as a rule. Advancing limit isn't of current start, even the Romans dealing with publicizing. The merchants in early conditions used their uproarious voices to get the thought of purchasers and light up them of the availability of their organizations. After the progression of retail stores, representatives ended up being more stressed over attracting arrangements and customers. Enlightening customers about their things and organizations was basic to construct bargains. Hence usage of signs on stores and other noteworthy spots transformed into a way to deal with accomplish its customers. With the snappy improvement in business segments and addition in customers, the centrality of publicizing in like manner created. Different publicizing methodologies and systems were then made remembering the true objective to make due with the rising example. Publicizing accept a fundamental part in our overall population. It comparatively keeps running as an indistinguishable unit with extraordinary commitments yet the social performing specialists don't totally grasp the impact that it has on them. Promoters are especially mindful of its overall population and consequently use suitable methods to accomplish its market. Scarcely any delineations are standard advancements, TV plug advancements, content illuminating ads, online video notices and print advancements. Each one of these strategies let supports offer a backup course of action for a customer to wind up more connected with the displaying methodology. Each time a man opens a day by day paper or turns on the TV, he or she sees advancements in gigantic sums which realizes a consistently expanding number of chances of being redirected without even intentionally knowing it. The most exceedingly dreadful part is that most of the watchers are antagonistically impacted by it at a natural level. It is a basic subject to discuss with reference to whether sees impact our overall population or not. There has been no examination drove in this field as of now however this social issue needs thought in our overall population. The guideline inspiration driving this examination is to know the association between how the overall population reacts to different sorts of promotions and how it impacts their cerebrum explore. Advancing has changed in its ability, transcendently in perspective of the change from instructive to a more expressive sensible way to deal with talk with purchasers. As of now purchasers were exhibited to educational advancements which made less requesting for them to settle on a decision by researching the positives of things and the negatives of contenders. The advancements and their makes have changed after some time, now they go with more sentiments and estimations. This style of advancing and publicizing passed on all through the twentieth century, with the introduction of the Internet and other mechanical mediums it wound up less complex to facilitate and talk with the purchasers direct. The web accept a basic part in changing the strict lines among instructive and eager advancing as it empowers its customers to practice customary valuable publicizing in an extensive variety of structures, while enabling correspondence with purchasers by explore goals and associations. The main purpose of this investigation is to amass a structure for an examination of new media publicizing that impacts the overall population from various perspectives. The assessment will perform examinations of advancing and how it has changed the way buyers settle on decisions about things and organizations. Societal performing specialists, for instance, gatekeepers and distinctive individuals have a general point of view that advertisement, especially TV sees influence society autonomous of it being arranged or unintended. These notification hold an enormous impact and impact the watchers especially the young age. For the most part the advancements pass on their message viably. The gathering of spectators gets the idea and masks it; the before they know it, they are in the malls, buying the most progressive thing or organization advanced. The effects of publicizing may not look genuine, yet rather because of the subtlety of these effects, customer minds are starting at now charming it without making sense of it. Most TV advertisements make use of definitely comprehended VIPs or great models that customers are tempted to put down it since they have to look like them. Publicizing has positive and furthermore negative social, reasonable and religious impacts on our overall population. Survey advancements as an open welfare is a positive social impact however revealing women as a sex mechanical assembly comes in the negative religious point. To the degree money related components are concerned, financing the media and impelling an unfathomable and centered economy are couple of essential outlines. Plugs progress thriving however are viewed as intentional reputation at the same time. For example Advertising can impact people by affecting them to smoke cigarettes, and "support racial, social, and sexual speculations". Notification try to impact the purchasers to buy a thing utilizing subliminal messages, genius underpins or evident signs. The effects of TV publicizing are magnificent, impacting youths, teenagers, and adults. These advancements point out a man's nonattendance of an option that is, instead of the things' features. Subsequently purchasers now are presumably going to purchase things to impact them to sit back and relax and brilliant instead of getting it in perspective of the thing's particular component or regard. We in general understand that Pakistan has been made under the name of Islam as needs be all social activities should be managed by Shariah. According to The Holy Quran, coercion may happen if the vendor fails to pass on anything ensured in a trade. Additionally according to Hadith [Sahih Muslim: The Book of Transactions], we can derive that a certifiable Islamic culture relies upon validity, value and club, and is thoroughly intolerant of untruthfulness in all its distinctive structures. That is the inspiration driving why perfect validity in business and trustworthiness in return are plentifully worried by the Holy Prophet (may peace arrive). It won't be a contortion to express that aggregate validity in business and exchange is to a great degree an Islamic thought. Moreover The Holy Qur'an explicitly addresses the garments standard for men and women. For instance in a verse of Surat Al-Noor in the Holy Quran states "And say to the putting stock in women, that they ought to cut down their look and screen their quietude; that they Should not demonstrate their Beauty and enhancements beside What (generally) show up Thereof; that they should draw their shroud over Their chests and not demonstrate their grandness but rather to their companions, their fathers." The beforehand specified realities show that Islam totally prohibits us to give any false, unauthentic and misdirecting information in any shape what so ever. It in like manner prohibits consideration of men or women in any edge as it is against our religious feelings. People in general society field are affected by most advancements, and resultantly it is conceivable that they buy what they see or talk about what they saw. One of the major dismal judgments for publicizing is that it impacts the all inclusive community to buy things which are not their genuine need. Publicizing plays with emotions and urges people to gather that acquiring and eating up are the activities of life. It is basic to grasp what the impact of notice can be on society. The impact on individuals depend upon the sum they watch, their age and personality, paying little respect to whether they watch alone or with others, and whether others chat with them about what they see and get it. Surveys were scattered among the understudies, teachers, gatekeepers and furthermore the specialists working in corporate world which confirmed that people having a place with all fragments of the overall population were come to. Age was not a block in order to ensure that the information gained addresses the judgments of the overall population by and large. From the 50 respondents in totality, the results exhibit that half of the people surrendered.>GET ANSWER