Leisure Services Marketing

Remember about your last experience attending a major league or college sporting event in terms of the facility,
and answer the following questions (Make sure you include content from the chapters- please answer the 3
questions in detail)
Q1. What were memorable artifacts from the venue?
Q2. What were your experiences like with parking, building access, concessions, restrooms, and facility staff?
Q3. If you were to change or upgrade 2 features of the venue, what would they be? Explain why.
Mullin, B.J., Hardy, S., and Sutton, W.A. 2014. Sport Marketing (4th edition). Human Kinetics
chapters: 11 and 13

Sample Solution