https://youtu.be/olUAKw66y2k
Spend some time reviewing current advertisements and choose only one (what you present must be some form of commercial advertisement from the 21st century and please attempt to share current ads from 2010 and beyond). This can be done through various media outlets of your choosing such as online, TV, or print. Also, make sure you have chosen a legitimate advertisement and not an artist’s rendition of an ad, propaganda, or a public service announcement–these do not count. Also, do not choose a video that is a compilation of advertisements–only choose one.
Present one advertisement from your search by posting either a link (make sure it works so students can access it) or if it is a picture of an ad, please post the picture of your chosen advertisement within your post and not as an attachment.
Next, you will need to discuss the message(s) conveyed from the advertisement and in what ways it communicates how men and women are expected to act, feel, and think within society.
And finally, you must relate it back to what you learned in chapter 3 using direct connections: how do the cultural depictions of males and/or females in your advertisements relate to cultural scripts, gender roles, and expectations?
Sample Solution
