What were the pros and cons of attempting to develop a refrigerator for India’s rural poor? (1 marks)
What product and process innovations did the Chotukool entail? Would you consider these incremental or radical? Architectural or Component Competence enhancing or competence destroying? (1 marks)
Did the Chotukool pose a threat of disrupting the traditional refrigerator market? Why or why not? (1 marks)
Is there anything you think Godrej should have done differently to penetrate the market of rural poor families in India? (1 marks)
What other products might the lessons Godrej learned which chotukool apply to? (1 marks)
Sample Solution
group dynamics of organization are crucial force for higher productivity. Thus, there is need for greater participation in workers, openness and greater trust in working environment and greater attention to groups and teams in work places. There is also need for establishment of personnel departments, and quality control, and industrial engineering. The movements in human relations greatest impact resulted as of the influence of personnel department and organization’s leadership. If managers make a decision, they should be responsible of the aspects of the current condition and act on the aspects those are key to situation in hand. There should be emphasizing on the quality circles, continuous improvement and best practices. More so, there is need for flattening the management pyramid and minimizing the hierarchy management levels. There should also have consensus management whereby it involves all people in decision making. Managers can perform better by utilization of organized knowledge in management. It is that knowledge that comprises science. The science underlying management is somehow inexact and crude as many variable in which managers deal with are enormously complex. Nevertheless, that kind of management knowledge may improve the managerial practices. Managers who try to manage in devoid of management science ought to put their belief on intuition, luck and on past occurrences. For practical purposes, the managers ought to develop three types of skills that are conceptual, human and technical (Fleet and Perterson 1994, p.25). Conclusion To efficiently achieve the selected aims, there ought to be general administration theories which enable managers to design and maintain effective environment. Managing is the most crucial activity in the every organizational level as managers perform functions of organizing, planning, leading, staffing and controlling (Russell C, 2002). However, the managerial skills needed differ with organizational levels. The objective of managers is to come up with surplus and be productive by getting constructive output-input ration in a particular period of time with consideration of quality. General administration theories involve development of techniques, principles and management (William B, 1964). Enlargement of management theory involve establishment of techniques, principles and concepts.>
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