Research a large global transportation company, write a paper that discusses how customer service supports logistics and supply chain management and then analyzes how this relationship contributes to a company’s competitive advantage in the global marketplace. In your paper, • Select one transportation company from the list of the World’s Largest Transportations Companies published by Forbes. • Explain how your chosen company’s current logistics and/or supply chain management practices support each of the four dimensions of customer service. (The company’s website and annual report are often good starting points for your research.) • Assess how the company can strengthen the contribution of each dimension to future gains in profitability and/or customer service with at least two of the four dimensions. Provide two to three examples of how other companies have already done so to support your assessment.
