Does the paper answer the question posed for the assignment in a logical, well-supported manner?
25
Is the answer supported by well-researched data, that is properly cited and referenced?
15
Is the writing clear, concise, and free of grammatical, spelling and format errors?
10
Total
50
Case 3: Market Demand and Strategy
The class discussion centered on the role of economics in determining firm strategy. This case assignment is intended to help you explore how firm strategy is affected by economic conditions.in more detail. Your assignment is to use the same company you were assigned for Case Papers 1 (Dick Sporting Good, Inc) to examine the industry the firm is in as noted in the table below. You should determine based on the information contained in the industry firms’ 10-Ks whether the market is elastic or inelastic, and note what data led you to that conclusion, citing the appropriate 10-K. You should also note specific actions the firm could take regarding leveraging value drivers (Rothaermel p. 188-192) for differentiation strategies or cost drivers (Rothaermel p. 192-201) for low-cost strategies. ( Rothaermel, F.T. Strategic Management 4e). The last section of the paper should identify one (1) of these potential actions that you recommend management consider.
Writing Specifics: This paper should be three to five (3-5) pages, double-spaced, 12-point Times Roman, one-inch margin on all sides and written at a graduate level. Students should reference “Writing Guide” on Blackboard. All papers may be submitted to a plagiarism-checking website to ensure authenticity of authorship.
Submission Specifics: All papers should be submitted in Word docx file format. APA style reference
Assigned Firm
Competitor 1
Competitor 2
DKS (Dick Sporting Good, Inc)
HIBB (Hibbett Sports, Inc)
FL(Footlocker, Inc)
Please find the most recent 10-K (2019) online on either Mergent Online through the library of the firm’s Investor Relations section on its webpage.
Please note that you should limit your comparison to only these three firms, that an industry with only three firms is a small number of firms and the number of firms is limited to help simplify the exercise.
Suggested Outline
I.Identify the assignment, the firm you were assigned, the two (2) other firms in the industry, and the name of the industry as determined by you.
II.Note whether the industry is elastic or inelastic, and what data in the 10-Ks led you to that determination. Please pay special attention to how the firms describe themselves as noted in the “Business” section of the 10-K. All answers should be clearly supported by data from the industry firms’ 10-Ks. Please cite appropriately.
III.Explore either the value or cost drivers that apply to the industry and what specific action the firm you were assigned could take to better exploit these drivers and improve performance. All answers should be clearly supported by data from the industry firms’ 10-Ks. Please cite appropriately.
IV.Briefly identify the one (1) action you identified that you would recommend firm management undertake based on the analysis in number III above. You are not being asked to make projections in this identification and you are being asked to make a clear recommendation supported by data.
V.Please include references (APA Style) to support the above
Sample Solution
