- What appropriate sources could you use to gather background market information? (2 marks) 2. Identify two methods for information collection and collation tools. Highlight a positive and negative aspect of each. (4 marks) 3. What reporting formats could you use for market research documentation? Give an example of a use for each. (5 marks) 4. What organisational and legal requirements are applicable to the gathering of relevant data and productions of reports? (2 marks) 5. Suggest a hypothesis related to your industry sector or position. (1 mark) 6. What options could you choose for quantifying data? (2 marks) 7. Suggest a type of market research methodology and explain how it works. (5 marks) 8. Select a method of data extraction, collation and analysis that you could use in your current position. (2 marks) 9. Give an example of how market research plans could identify potential respondents and their requirements. (2 marks) 10. Identify respondents in line with research and organisational requirements. (2 marks) 11. What is your organisation’s agreed search methodology for recruiting respondents? (2 marks) 12. What resources could you need to prepare and arrange for data gathering? (2 marks) 13. Suggest a survey tool you could utilise and the information you could gather by using it. (1 mark) 14. What checks could you use to verify the quality of data and information? Why is this recommended? (5 marks) 15. Suggest three ways of summarising data and information. (3 marks)
Sample Solution
