Market Segmentation

Select one of the following Hotel Markets: commercial, extended stay, meeting and groups, and leisure/wholesale. While some national hotel chains are represented in each market, select one national hotel chain and research the chain. Based on your research, does the chain meet the criteria for successful market segmentation?

In a minimum of 700 words (excluding the title and reference pages), in IWG format with a minimum of three references, explain whether or not your selected hotel chain meets the criteria for successful market segmentation based on their target market selection. Your submission should be a Word document.

Sample Solution