In the article Marketing Plan (Links to an external site.) the author states that micro, macro or internal environments influence the marketing plan. Examples include competition, government, economy, available technology, resource production, competitors, etc. Each of these factors impacts the business in some way and companies will need to react and overcome challenges these environments contain.
In a minimum of 300 words, discuss at least three micro, macro or internal environmental factors a company of your choosing must analyze to ensure their strategies will lead to success. This may be any company you find online or one that you have invented yourself. You must then describe why these factors are important and what a company can do to overcome them.
reflect all the previously mentioned factors. For Todorov racialist doctrine has not gone away but has merely changed its form, from discourses based on race to those of culturalism and nationalism. For Todorov then there are many different presuppositions that have to be in place before race itself as a significant identity can be considered. But, as he himself notes, there is an ideological form of racialism which is pure and simply racist and does not rely upon theoretical grounding or offer any form of justification. This is racist behaviour and attitude is the most common one in society, and this behaviour can only create and galvanise race or ethnic identity. This can take occur in both a positive and negative fashion, in that one group might define itself in a positive nature when under pressure from another, or one group might violently negate another and try to eradicate it. In such circumstances, the significance that race or ethnicity plays in identity is accentuated and becomes more important than other factors. Indeed, according to Assad (1993), minorities in modern states are faced with two stark choices; they can submit to complete assimilation or be despised as different. In such circumstances, the identity under threat comes to the fore of the life of the person in question. To submit to the majority is to lose your identity, but to keep it is to face hostility and conflict. Of course, the situation that Assad presents us with is somewhat extreme. But whereas in most circumstances the differences among people might be treated with equal weight, within the boundaries of a nation state trying to forge a unifying identity, racial and ethnic identity does become more important. Britain, for example, present us with a multicultural society that incorporates a whole range of people from different ethnic, religious and economic backgrounds. But this does not mean that racial discrimination and intimidation does not occur. As Solomos (2003) argues, the long history of racial discrimination in Britain has led to political activists in all the main political parties, whose aim and purpose is to fight for the rights of ethnic minorities. Such developments galvanise people around their ethnicity and form new identities with which people differentiate themselves against others. The Centre for Contemporary Cultural Studies in the 1980s were interested in precisely this: A major concern of the group was the need to analyse the complex processes by which race is constructed as a social and political relation. They emphasised that the concept of race is not simply confined to a process of regulation operated by the state but that the meaning of race as a social construction is contested and fought over. In this sense they viewed race as an open political construction where the meaning of terms such as black are struggled over. Collective identities spoken through race, community and locality are, for all their spontaneity, powerful means to coordinate action and create solidarity (Solomos 2003:28). Race can therefore be theorised not as a natural category or regulation of the state, but as a political construction where identity can be formed in order to fight for social justice. This political use of race argues that racial divisions in society are a cause of major differences in quality of life, and therefore racial identity is of much more importance than other factors. Such division can however cause greater resentment amongst different social groups and put more emphasis on difference than on similarity. While positive discrimination by the dominant social group, in an attempt to redress the power balance between different segments of society, can often enflame racial tension. As Solomos (2003:192) argues, anti-racists are often depicted as doing more harm to race relations than extreme rightwing fanatics. This is because they highlight racial differences and polarise people between different racial identities. It could be argued however that anti-racists do not create racial tension, but merely highlight tension that is already there. In any case, the importance that race plays in everyday social life is clearly evident. Anwar (1998:99-100), for example, claims that racial discrimination against Asian people has been on the rise in recent years in Britain, and that in 1994 alone there were 170,000 instances of racially motivated crimes and threats, whilst an estimated 74 people have been killed by racist attacks between 1970 and 1989. Racial identity can motivate people not only to dislike and slander each other, but even to reach the extremes of violence and murder. With this in mind race is quite obviously, although without any ultimate justification, the deciding factor in a person’s identity in many social situations, overriding other factors such as gender, political affiliations or, very often, religion. Scott (2002) renders this assumption problematic however by researching the roots of racism from a Marxist perspective. Whilst race and racism clearly do have an important impact in social identity, this is for Scott a modern phenomenon with historically traceable roots. Scott argues that modern racism is intimately related with that of capitalism, and that whilst racism has always figured in societies in different forms, it is only with capitalism that it becomes a constant factor. Early slavery in the New World, for example, was largely made up from white slaves from England before the large influx from the West Indies and Africa. The English ruling classes had no qualms about exploiting the white working classes, but in the end the demand for labour at home rendered the practice of shipping white slaves over to the Americas as inefficient. Using Blackburn’s analysis of raci>GET ANSWER