Market Segmentation

In the article Marketing Plan (Links to an external site.) the author states that micro, macro or internal environments influence the marketing plan. Examples include competition, government, economy, available technology, resource production, competitors, etc. Each of these factors impacts the business in some way and companies will need to react and overcome challenges these environments contain.

In a minimum of 300 words, discuss at least three micro, macro or internal environmental factors a company of your choosing must analyze to ensure their strategies will lead to success. This may be any company you find online or one that you have invented yourself. You must then describe why these factors are important and what a company can do to overcome them.

Sample Solution