Choose a particular brand within the market that they segmented in their group project and evaluate their chosen brand on three elements: pricing strategy, branding strategy, and social media marketing strategy. For each of these elements, students are required to discuss the current strategy taken by the company and provide suggestions for future improvements. Targeting, pricing, and social media marketing strategies will be discussed in the class over the semester. Students will be provided with appropriate frameworks to these strategies. Multiple case studies discussed on each topic will also help students to evaluate strategies and provide actionable recommendations. The report should include:
- Section A- Brief overview of the brand (Desk research, using 5Cs and SWOT frameworks) 2. section B- Pricing strategy (current strategy, your recommendations) 3. section C- Branding strategy (current strategy, your recommendations) 4. section D- Social media marketing strategy (current strategy, your recommendations) The company i chose this on is ZARA, please do it on ZARA.
