“Reddi-wip’s real cream deliciousness and flair has long been unleashed on holiday desserts. For our consumers that whoosh makes any holiday pie that much more joyful. But once the holidays were over, sadly, that can of Reddi-wip often found itself pushed to the back of the refrigerator.”
- Write 2 research questions that, if answered, would generate insights that could help solve this problem. Be sure to consider our class discussions when writing your research questions.
- For each of the 2 questions you wrote for Part 1, describe how you would find or collect data to answer the question. Be as specific and detailed as possible.
- Answer one of your questions from Part 1 by finding appropriate existing data (secondary research). Describe in detail how you went about answering the question, as well as any possible limitations to the data you found. Provide a reference for whatever source(s) of data you used to answer the questions.
- Using Simmons OneView, generate, print, and submit the following reports:
a. A Demographic Profile of consumers who report using Reddi-wip most often in the last 6 months.
i. Study: Spring 2015 NHCS Adult Study 6-month
ii. Quick Reports – Demographic Profile
iii. Target: Food – Condiments, Whipped Topping (Cream Type), Whipped Topping – Brands MO, Reddi-wip
b. A demographics Crosstab of consumers who report using Reddi-wip most often in the last 6 months.
i. Study: Spring 2016 NHCS Adult Study 6-month
ii. Crosstab
iii. Columns: Food – Condiments, Whipped Topping (Cream Type), Whipped Topping – Brands MO, Reddi-wip
iv. Rows: Definitions – Demos: Basic Profile – (select all of the rows)
- Describe one finding from each of these reports that might help you address the problem (4a and 4b).
Sample Solution
