1) Cite one example of a global brand and how you would you apply the CAGE or PESTEL framework in deciding whether to enter a new market. Just describe one key component, not all 4-6 factors.
2) Licensing is a form of raising brand awareness and revenue. Choose one company/persona that has pursued licensing and explain whether you think this has been a successful strategy.
3) Choose one of the Top 100 Global Brands ranked by Interbrand and explain whether you think the brand deserves that ranking. Describe some factors why you think your brand’s ranking has increased or decreased.
Interbrand 2019 rankings: https://www.interbrand.com/best-brands/best-global-brands/2019/ranking/
Sample Solution
