Description
Marketing Case – recommendation letter to CEO/CMO
I have attached 2 pictures below, those are the instructions for the assignment. This case is for marketing.
These are other notes given by the professor:
Singapore MBA Program (areas of your recommendation ) –
propose a set of actions that will position the program to attract strong candidates amid strong competition.
What marketing messages/platforms are most relevant?
How does the program differentiate itself and how will these actions support its goal to be a ranked program?
Directions:
In the form of a letter to the CEO / CMO, write a 1,500 word (maximum, excluding exhibits, appendices, and references) persuasive argument detailing your recommendation and analysis.
You must justify your recommendations and support with quantitative or qualitative proof points, instead of simply providing your opinion.
Your letter should persuade the CEO / CMO to follow your recommended course of action.
Format:
Recommendation letter to the CEO/CMO.
How could Demeester continue to differentiate the SMU MBA program from competing programs, taking into account the needs of its target market?
What positioning should the program adopt?
Given the intention to have the program ranked, what implications were there for the program’s recruitment and admissions strategy?
These are some suggestions to focus your comments, but I encourage you to also EXPLORE OTHER RELEVANT ASPECTS OF THE CASE.
Sample Solution
