Marketing

i. Go online and compare three franchises (e.g., franchise.org, americasbestfranchises.com, or whichfranchise.com). Choose two franchises in the same industry (e.g., fast food) and the third franchise from another industry (e.g., hair cutting). Make a table to report the fee structures (upfront, continued licensing), as well as benefits touted for franchisees of each franchise system. What would tempt you to pitch in with some friends and buy a franchise when you finish your degree?

ii. If you were to take your company global, which 3 countries would be your first targets and why? What kinds of strategies and products fit with those countries’ segments of customers?

Sample Solution

ACED ESSAYS