Marketing Analytics

You have been appointed as an analyst to a firm to study and analyse the effect of Covid-19 on customer loyalty. Check and analyse the data set available on Blackboard. The emphasis is on the application of analytics to real-world market problem to drive an organization’s return on Investment (ROI). Students will be looking into a market sector/company to: A. Apply analytics tools, techniques and approaches to evaluate the market, competitors, and customers better. B. Critically analyse, interpret and communicate the firm’s product, price, and promotion. C. Evaluate how customers engage with the companies and its strate​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​gic relevance. D. Based on the results of the analytics-based customer data analysis, propose marketing decisions to maximize the company’s ROI. Page | 3 Note: If you are choosing a brand/company not in the dataset, then you need to consider the other loyalty which 3% or less. You will need to conduct further research/analysis for the brand company chosen. The structure of the report should clearly demonstrate the and present the analysis/findings of the study. The structure typically would include: ? Cover page ? Table of contents ? Introduction/Overview ? Market analysis/Overview ? Business Insights ? Business Analysis (analysis conducted) ? Conclusion ? Recommendations ? Ref​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​erences.

Sample Solution