Issues and consequences may arise if we are not sensitive to equity, diversity, and inclusively in our behavior
and communication. Some terms we have once used are no longer appropriate to use (Bowman, Hesdorfer,
Tashima, & Williams, 2015). If you use words that are insensitive this may be off putting to some and you may
alienate a person or group of people. Being insensitive to a person’s race, gender, sexual orientation etc. may
offend them. If you have a company and in your marketing ad you offend people this may result in a loss of
sales. Some people may boycott your business and this will bring about bad publicity that will in turn affect
I recently saw a T.V commercial that was advertising to give women more opportunities in the workforce. The
commercial had a man doing the voice over. I didn’t understand why the commercial speaking about giving
women more opportunities in the workforce would have a man doing the voice over. The commercial must
have been pulled because I haven’t seen it in a while.
Bowman, E., Hesdorfer, K., LeBow, J., Tashima, R., & Williams,, S. (2015). Language of Difference: Writing
about Race, Ethnicity, Class and Disability. Retrieved November 07, 2020, from
In the business world, there are serious consequences that can arise if you are not sensitive to equity, diversity,
and inclusion in your behavior and communication. Three examples of issues that can arise are:
Marketing initiatives that deter customers due to lack of diversity and inclusion, which equates to loss in sales.
Internal communication to employees, that is upsetting to the reader, which contributes to low employee
Lawsuits for behavior or communication that is or perceived to be discriminatory.
A situation I had observed where someone’s behavior was not sensitive to equity, diversity, and inclusion, was
when a marketing manager intentionally avoid using a particular ethnic group in her marketing material. Upon
learning of this issue, senior leadership swiftly addressed the issue with the manager, as her behavior was not
within the organization’s missions and values and was not a fair/accurate representation of the organization.
A situation I had observed where a businesses communication was not sensitive to equity, diversity, and
inclusion, was the infamous Kendall Jenner Pepsi commercial regarding protests. Pepsi ended up pulling the
commercial due to the controversy that followed.
After reading the article, I found some of the points either interesting, enlightening, or hypocritical. Also,
possibly overly redundant and trying to please everyone at the cost of language. While I did agree that
language is “fluid” many languages do not go through as many changes as the American language. My wife
who is Palestinian and first language is Arabic, their language is not constantly changing. In addition, these,
“fluid” points, seem to only relate to the American language. Otherwise, languages like Spanish might be
changing the word they use for black, due to the similarity of sounding in the English language to the “N-Word”
that is confusingly deemed inappropriate.
However, being purposeful and versed in the English language is important when writing, since not only our
language can change dynamically depending on the order of words, but the intention can change as well.
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The first issue is the description of a person. As of 2020, we still have a ping pong match with the words
“African-America” or “Black”. We have yet to find a universal acceptable description when the context requiring
the information is needed. If we are all Americans, then our past ancestry should not matter as much.
Otherwise, I should be “Scottish-American”. In addition, Africa has a variety of diversity and how they look, a
person who is from North or South Africa will look vastly different in both culture and looks, especially skin
tone. The term “African-American” has historically been used to describe people who are “Black”. Yet a person
who would typically be identified as “Caucasian” in American standards based on the color of their skin. As you
can see, the consequences are an endless issue of back and forth with no real result. Not to mention, other
languages do not suffer the same issue. This refers to the Latin or Arabic languages as an example. The
conclusion of this point is, there is no solution to either description. You cannot avoid offending people due to
their pride and preferred preference.
If we pay attention to popular speeches, either by politicians, presidents, or CEOs of companies, they are
careful of their words. By eliminating descriptive words and replacing them with inclusive, we see how people
listening to their speeches, feel included. However, to alienate others, such as class diversity. Those who are
struggling financially will feel more impacted by speeches that refer to materials that are not affordable to them.
Such as a college education, a new car, purchasing a home. This can allow a person to feel sensitive and
close off from the discussion.
An interesting idea is that the term, minority, is being phased out. My wife’s family and her extension, all refer
to themselves as a minority. They do not find it offensive and often use it to describe situations in either
political, social, economic, religious, and cultural. The idea of it being offensive is something that is odd to
them. The article mentioned an alternative, historically marginalized populations. While this is a long-winded
alternative, this creates a bigger issue. If a person’s reading level is not very high, which is typical of non-native
English speakers, this creates a divide. They cannot understand what that alternative means and now must
figure out what it means. By not offering a simple alternative, you run the risk of making a person feel
alienated. They could feel that their intelligence is being challenged due to the difficulty of understanding what
the context is. Instead, the point of this is to find understandable alternatives, ones that are simple and easy to
Write about a situation you faced or observed that demonstrated insensitivity to others.
The last topic we need to be careful of when writing, is the verbal and visual approach. Gillette had made a
commercial one year ago, trying to tackle toxic masculinity. However, their ad created a bigger divide. It was
obvious that it was catered not towards toxic masculinity, but what others perceived as toxic masculinity. As a
male myself, I could not relate to the ad and even felt attacked. It made me feel as if I was a problem, despite
not having any of those issues. The result of this led to me boycotting Gillette. When I spoke with others
regarding the commercial, they too felt the same thing. Removing countless loyal customers due to their onesided thinking.
Text see of this paper: This page of the exposition has 5598 words. Download the full form above. Web-based media and innovation assume a huge part in everyone's lives. It has changed the world we live in, from various perspectives. One being the design business. This has been affected by the ascent of bloggers and online media influencers who have made web-based media a vocation and showcasing system. One significant stage is Instagram. This has helped brands and bloggers advance items and ways of life that will speak to a wide crowd and lure clients which benefits the brand as well as the "business" of the blogger. Online media has directly affected computerized work and customer culture as it has given a stage to perceive what is wanted by a group of people and what there are holes on the lookout for. There has likewise been an improvement in self-perception and how bodies that separate from the standard isn't investigated any longer however is acknowledged and lauded. For ladies, the stick flimsy barbie doll body type isn't the pattern any longer and thrilling bodies are more sensible and normal in contemporary western culture. Online media has given a vibe decent assistance to society as individuals feel more acknowledged and sure for what their identity is. I will be investigating the amount of an effect online media has truly had on a wide range of parts of the design business including self-perception, showcasing, acknowledgment inside society and the ascent of bloggers and influencers. I chose to explore a high-road brand and a high-road, online retailer to check whether how they used web-based media varied. The very good quality brand I picked was Burberry as they are intensely publicized by big names all through their missions. I at that point decided to explore Pretty Little Thing as my high-road brand as they utilize web-based media influencers and bloggers to advance their items a great deal in their image. I picked the two brands on the grounds that despite the fact that their items and customers might be totally different, they actually have likenesses in the manner in which they work. The reason for this examination is to investigate the effect that online media is having on the design business. The purpose behind my advantage in this theme is that I have grown up with the advancement of online media and have consistently been keen on design, thusly I needed to perceive how the two affected one another. I will investigate any proof I find to check whether there have been many direct consequences for the design business. Regarding the scope of material that I figured out how to discover, there is a few articles and insightful sources that have glanced in to the progressions that web-based media has had on the style business. The information in these sources was gathered by scholars and sociologists who have done their own essential examination on these online media stages and have assembled the discoveries themselves. This is the equivalent for the articles that I found as they had mentioned their own objective facts on what is via online media. These examinations don't all give direct proof, yet all identify with the topics that I am investigating and permit space for suspicions. I investigated the primary topics that I recognized while doing my examination: showcasing and web-based media, self-perception and bloggers which would all be able to identify with the effect that web-based media has had on the style business. The proof that I found in these sources corresponds well with what I found while doing my own examination of online media and various brands profiles. The main impediments that a portion of the proof may have are that they depend on closely-held conviction instead of actuality. For additional examination I might want to discover more figures to harden and affirm the discoveries about online media. Part ONE: Social Media. Instagram is one of the most utilized and compelling web-based media stages in regular daily existence and in the design business. It is an application where individuals can transfer their own photos and decide to follow companions, patterns, influencers and even brands. This application has been investigated by numerous individuals regarding how it is utilized for advertising and the impacts it has on self-perception. The effect it has had has been huge as "Late figures show that Instagram alone has a huge portion of presents that have a place on the style classification." (Khamhampati, 2014), the ascent of society's premium in others' lives has helped brands since they work by scattering crafted by making and drawing in with pictures into customers regular daily existences. The up ascent of the style blogger and social influencer as a work and vocation has majorly affected design and the business by and large. The influencers have carried another perspective to online media where individuals need to perceive what individuals are doing, what they are wearing and what make-up they should utilize at this moment. Online media is currently exceptionally well known. Style online journals have become a colossal effect on the present youth and the design business. In later years YouTube has developed and 'vlogging' has gotten more famous. "The expanding inescapability of web-based media and computerized innovation has dramatically affected the design business and work inside style." (Arriagada, 2016.) One effect that online media has had on the style business is that social influencers asylum had the option to advance brands and make them more famous by speaking to their crowd, permitting patterns, marks and even exercises to be advanced over a more extensive crowd. Online journals are the new editors and Instagram is viewed as the new runways where individuals will go to discover design motivation consistently. Wessingers (2007) found that "before Instagram had committed publicizing apparatuses they worked with influencers and shoppers to flow pictures of their bodies, lives and social practices." thusly prior to publishing content to a blog and vlogging turned into an employment these pictures and posts where part of the advanced work that happens via online media as these influencers would not have been getting paid however would have still been advancing brands and their items. This features how publishing content to a blog and online media have changed lately. YouTubers, for example, Shani Grimmond, Lydia Elise Millen, Sophia Tuxford and Cinzia Zullo are greatly affecting little youngsters and teaching them pretty much all the current unquestionable requirements and in any event, remaining in as the sort of 'elder sibling' on the web for heaps of youngsters. The vloggers show their pamper ways of life with all the best items, garments and occasions. "Another fragment of business people design bloggers-is using the advanced advances, for example, websites and web-based media, to change their own lives and style into online organizations." (Findlay, 2015.) The improvement of a vocation on Instagram has indicated how significant web-based media can be for brands with regards to publicizing and drawing in clients. Utilizing these influencers who identify with a crowd of people cause the brand to appear to be relatable and cause the blogger way of life to appear to be reachable in the event that you purchase the results of the brand. Another improvement for online media influencers is the free excursions away that they are taken on for new item deliveries or advancements. As of late high road and top of the line brands have been going on these influencers on extravagance outings, which can incorporate the Maldives, Ibiza and Coachella celebration in LA. These excursions are a decent path for brands to advance their new items and show that all the best and well known bloggers are utilizing and supporting them. The style business must conquer numerous difficulties constantly, yet an ongoing test is innovation and staying aware of the consistent interest of web-based media stages. Online retailers and quick style have brought about the consistent concern for brands ensuring they are continually conveying their novel thoughts accurately to guarantee that the crowd is intrigued and locked in. Burt and Sparks (2003) found that "as a consistently advancing business sector, the enlarging of purchaser interest and changing customer desires has escalated this cycle, which means retailers ought to be urged to think outside the customary boxes in meeting the progressions of buyers' conduct that these movements have brought". For these brands to guarantee that they are pulling in their crowd and clients they should participate in exploration to perceive what a specific crowd's inclinations are and what requests to them, so they can gracefully the items they need and want. Regarding crowd work, it assumes an enormous part in having the option to sell regardless of how large or little a brand is. "any endeavor to place exercises of social utilization into political economy ought to be finished with the expectation of dodging the impasses of those past discussions" (Schiller,1996; Peck 2006). This shows that the gracefully and request hypothesis should be met to have a fruitful brand, so making items that will be utilized by these influencers and afterward publicized to a crowd of people will end up being effective. "Web-based media sources, for example, Facebook, YouTube and Twitter furnish online sponsors with better approaches to assemble long haul associations with purchasers in a manner that is drawing in and focused on." (Chen and Haley, 2010.) The significance of building a relationship with an intended interest group is so they can stay faithful and consistently be keen on the most recent items that are accessible. The crowd will feel an individual association with the brand and will feel like the brand is concocting items that will profit the crowd and will fill the ideal hole on the lookout. Online media has numerous methods of supporting brands with commercial and one way would be through the association of the crowd. This is alluded to as crowd work which is the point at which a group of people is viewed as laborers instead of purchasers. This hypothesis is fruitful on the grounds that the crowd will advance brands that they like through highlights via online media stages like hashtags or labels. These highlights are an advantage for brands since it is free work and publicizing, implying that on the off chance that they produce what a market needs, at that point it will normally be elevated and shared to>GET ANSWER