XYZ Company has now decided to rework its marketing and production strategies to increase market share and reduce overall costs. Since you oversee marketing and operations, top leadership has requested that you
prepare a formal proposal for the Board of Directors that focuses on a new marketing and production strategy. In your formal proposal, assess market segmentation, channels of distribution and logistics, supply chain management, and marketing research tools that XYZ should use given their products, quality management ideas, quality improvement ideas, project management ideas in terms of operations, and the overall
new marketing/production strategy.
