XYZ Company has now decided to rework its marketing and production strategies to increase market share and reduce overall costs. Since you oversee marketing and operations, top leadership has requested that you
prepare a formal proposal for the Board of Directors that focuses on a new marketing and production strategy. In your formal proposal, assess market segmentation, channels of distribution and logistics, supply chain management, and marketing research tools that XYZ should use given their products, quality management ideas, quality improvement ideas, project management ideas in terms of operations, and the overall
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Presentation "The remarkable exhaustiveness of Kautilyas' work, its prominent inductiveness and down to earth character, its courageous rationale, lack of regard of unusual good or religious standard and its extensive variety of subjects and interests gave it a one of a kind mix of features.." - D.R.Bhandarkar In Indian history, the hundreds of years to come and that cruised by, are recorded numerous incredible people and unbelievable characters who formed time through their remarkable deeds and their brilliance in each aptitude. Be that as it may, among of them, Kautilya might be the just a single identity who has been regarded and acknowledged as a splendid individual by Indian researchers as well as western Scholars as well. Kautilya was extraordinary political rationalist and mastermind. We have been portrayed as an incredible educator, quick statesman, dedicated loyalist, profound mastermind, savage manager, ace strategist, sacrificial self-denying, perfect savant and genuine saint. He is called all-rounder since he got dominance in every one of the parts of learning. He was knowledgeable in trade, fighting, Politics, Economics and Vedas. He lived around the third century B.C. yet, even today his thoughts and standards demonstrate pertinence and appropriateness in the present day society. He is an authentic point of reference really taking shape of India. Kautilya is the best individual with intelligence and learning. He is respected pioneer in the field of Economics. The credit of foundation of Mauryan Empire goes to the prescience and learning of Kautilya. He was a key consultant and councilor of Chandragupta Maurya, the author of Mauryan Empire. "This domain was not only made out of various irrelevant locale united under single sceptra; it was a genuine unit in light of regular government which wherever settled the lord's position as well as people in general good. Kautilya was boss planner of his ascent to control so he is called kingmaker as well. A man brimming with vision; he was constantly arranged for the most exceedingly bad. He had the guts to talk his heart out even before the rulers. He himself lived such an existence, denying all enhancements, empathy towards poor people and malevolence to trickery when required which demonstrates a portion of his great qualities of nature. Kautilya was a teacher at the University of Takshashila which is situated close Peshawar in Pakistan. He was the primary man to imagine the main Indian Empire by unification of the different little kingdoms in the Indian subcontinent. His unmistakable works are Nitishastra, Chanakya Niti and Arthashastra. Among these, Arthshastra was generally critical. He thought about financial action as main thrust behind the working of any political activity. Kautilya was a genuine scholar who crossed over any barrier among learning and vision. For Kautilya, great administration was incomparable. LIFE SKETCH OF KAUTILYA – Shockingly There isn't certainity about the day and age of the Kautilya So, points of interest of his introduction to the world and life are not tried and true and we need to depend on custom. The normal time of the Kautilya is from 350-283 B.C.E. There are not very many genuine verifiable actualities about his introduction to the world and passing aside from that he helped Chandragupta to mount the position of authority, to fortify his realm and to join the Indian states for battling against Alexander of Macedonia around 327 B.C.E. Chandragupta Maurya built up the Mauryan Empire in the year 321 B.C.E. Kautilya was most likely conceived around 350 B.C.E. This demonstrates Kautilya was junior contemporary of Aristotle (384-322 B.C.E.). There is no confirmation that Kautilya was influenced by Aristotleâ€ÿs thought. A few students of history have "addressing about Kautilyaâ€ÿs presence". His place of birth isn't guaranteed. Some say that he got the name Chanakya on the grounds that he was conceived in China. The Buddhist specifies his origin as Takshashila while Jaina sacred text specify his origination as Chanak in Gola area of South India. As indicated by one form, origination of Chanakya was Dravida so one of the Chanakyaâ€ÿs different names was Dramila. Some trusts his origination was Patliputra. Notwithstanding, Kautilyaâ€ÿs origin will keep on residual a debate. Kautilya had two other two names – Chanaka and vishnugupta. As he was conceived in the town of chanaka, he was called chanakya , Dr. Ganapati Shastri is of the feeling that he was conceived in the ' kutala' gotra. Thus he was named as Kautilya. His folks gave him the name of Vishnugupta at 'namkaran' ceremony. At the point when Kautilya was conceived, he had favored with the full arrangement of teeth, which demonstrated that tyke will progress toward becoming ruler or head. Rishi Chanak was a Kautilya's dad who was found out Brahmin. He was an educator instructor so he knew the significance of training. He began showing his child Kautilya in his initial age. In his initial age, Kautilya was knowledgeable in Vedas; however he retained them totally at early age, At that antiquated time, the Vedas were considered as the hardest sacred writing to ponder. He was additionally shown arithmetic, geology and science alongside religion. Ideal from his youth, Kautilyaâ€ÿs knowledge and wisdom was obvious and viable. His most loved subject was Politics. Kautilya had seen exceptionally troublesome conditions from his adolescence. His father,Chanak was intellectual, not too bad and self regarded Brahmin. He contradicted foul play or undying deeds. The deceitful and self-important lord Dhannanda disliked him normally. The lord disparated the rightness of Chanak so he annoyed Chanakâ€ÿs family for phony reasons. Chanak was placed in jail by the ruler. He passed on in jail. Nobody raised a voice against the treachery with Chanak. Kautilya was a next to no kid that time. He was amazingly dismal on account of his fatherâ€ÿs passing and unfairness occurred with his family. After his fatherâ€ÿs passing, his life was additionally in threat. So he cleared out Patliputra by taking a pledge that he would return and battle against bad form and deliver retribution against Dhannanda. Kautilya had his training at a popular college of Takshashila which was exceptionally presumed one around then. Being a Brahmin of solid assurance anf solid will, he thought to deliver retribution from Nanda – King of Patliputra. He cleared out the capital mortified and he went to scan for a warrior. On his way, he went over the youthful Chandragupta. He found in the last a promising young fellow and began the battle for his establishment on the honored position of Magadha. Their First endeavor Proved to be a disappointment. Anyway in the long run, Chandragupta regrouped his powers, overpowered the borderstates and propelled surge on the capital. The fiendish ruler Dhannanda best of Nanda line wa gifted in 322BC. Hence another tradition Maurya was built up with Chandragupta Maurya enthroned as the lord of Magadha in 321 BC and ruled upto 298 BC.>GET ANSWER