Briefly describe an advertising/promotion campaign for a product or !
service of your choice. Be sure to include the following: Who is the target audience? What are the goals? |
What approach and strategy are you proposing for the campaign? Describe the message and the types of i
appeals that will be used. What is your proposed promotion mix, and which specific marketing | :
communication tools will you use? Why do you think this is the right promotion mix for achieving the goals ie
with this audience?
Sample Solution
