IKEA BELIEVES THAT LOW PRICES ARE POSSIBLE EVEN WITH HIGH PRODUCT QUALITY. THIS COMBINATION BECAME IKEA’S VERITABLE STRATEGY AND DRIVING FORCE FOR THE SUSTAINABLE GROWTH OF ITS BUSINESS.
Source:
IKEA company website (2019).https://www.ikea.com
Questions
Write a brief introduction about the company Products, business statement, vision and objectives.
Describe the Marketing Plan for Ikea company.
Discuss how do Ikea manage all of their products and services? What are the steps in the best development process for new products/services?
How do Ikea marketers use pricing strategy and pricing objectives to achieve their goals?
Sample Solution
