Read Chapters 1 and 4 in the MKTG text. Read the one-page note about Business Plans vs. Marketing Plans. Study the following parts of the Principles of Marketing Tutorial from KnowThis.com: Click the link to go to the KnowThis.com Web site. Click the Tutorials tab in the upper left of the KnowThis.com home page. Scroll down the left-side index to the Marketing Management subtitle. Click the How to Write a Marketing Plan section. Read all of the subsections of Part 1 (Purpose and Mission) and Part 2 (Situational Analysis). Note: If you cannot access this material by following the instructions provided above, please contact your instructor for updated instructions. Read the Clark article, “Feeling the Heat.” Read the Case Study Resources: Unit 1 material in the REI Case Study Guide. Consult the Marketing Resources List for major marketing Web sites you can use as you complete your project and the discussion activities in this course.
Market Environment Using what you have learned from your reading this week, research REI and develop a profile of its marketing environment. Use the REI Marketing Environment Worksheet to develop your analysis. Submit your worksheet to the assignment area.
Resources Market Environment Scoring Guide. REI Marketing Environment Worksheet.
Sample Solution
