Choose a specific target market (eg. Children aged 3-6 years) and
will describe the characteristics of this particular market along with its requirements. Then,
the student will analyze a product category towards this target market (eg. Toys and
entertainment activities or content as TV shows or other activities addressed towards
young children).
On this analysis, the student will describe the needs, wants and desires, that each product
satisfies, will also identify different offers that are already in the market and how does each
of them satisfies those needs. Describe the marketing mix for each solution (3 offerings
aprox).
Assignment Guide
Before starting on your writing, you should think about the following questions:
1.What is the target market that you are going to analyze?

  1. Which product or service is intended towards this specific target market?
  2. What need does the above market have for your product or service?
  3. What is the basic message that you would like to send to this market in
    regards to your product?
  4. How each of the offers that category of product does satisfy the needs
    and wants of their target market?
  5. What is the best way of getting in contact with your projected market?
    (i.e.- T.V, Radio, Print, Online)
  6. Develop the marketing mix (4Ps in case of products / 7Ps in case of
    services) for each of the offerings.

Sample Solution

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