Branding is an important component of marketing a product and/or service. Identify a well-known public figure
and discuss his or her brand. How has this individual enhanced this brand? How has he or she damaged it?
9/7/2021 Writers Hub – Freelance Writing
Based on your understanding of the chapter readings, how would you explain the impact of having a negative or
positive brand image?
3.4 Retreating glaciers The ice also retreats in the Alps, Himalaya, Africa – everywhere around the world glaciers are retracting. Satellite observations also indicate that the already reduced amount of snow in the northern hemisphere is melting earlier each year. This melting ice and the overall increased extent of thawing permafrost results in the removal of a critical water source. The change could force the relocation of one-sixth of Earth ́s population which critically depends the runoff of glaciers as drinking water source or on end-of-season snowpack (National Research Council 2010). It could also affect the water availability and quality through the release of pollutants and organics captured in the ice – these gases also contribute to climate change (Swann et al. 2009, Pfirman et al. 1995). Monitoring these changes is possible through measuring the vertical temperature profile of permafrost and the ice volume fraction. The changes are also revealed by observing the surface snow cover and temperature, vegetation and surface elevation change (National Research Council 2010). 3.5 Sea-level change The sea-level rise is another effect of climate change. The rate in the past 20 years (approximately 55 mm in 20 years) is nearly twice as high as the rise in the last century, which averaged to about 30 mm in 20 years (NASA 2013d). This can be seen in Figure 3. Where these changes in space and time lead to the loss of property through coastal erosion and/or floods, human and animal populations could be forced to relocate. Such an event would increase the potential for cultural conflicts (National Research Council 2010). Figure 3: The rise of the sea level (NASA 2013d) The sea-level rise can easily be tracked by monitoring the global sea level heights together with the seafloor morphology and glacial ice mensuration. This is due to the fact that sooner or later the glacial meltwater will end up in the oceans and due to the sped-up melting treated in 3.3 and 3.4, the rate will increase drastically in the future. It is also useful to create models of inundation, coastal erosion and potential storm damage in order to thwart these catastrophes since they are a predictable consequence of sea-level rise (National Research Council 2010, Chuvieco 2008). 3.6 Accumulating natural disasters>GET ANSWER