1A. Give an example of a recent purchase experience in which you were dissatisfied because a firm’s Marketing Mix did not meet your expectations. Indicate how the purchase fell short of your expectations —and also explain whether your expectations were formed based on the firm’s promotion or something else.
1B. Distinguish clearly between a Marketing Strategy and a Marketing Mix. Use an Example to illustrate the concepts.
- What are the social and ethical issues a company should consider when entering a foreign market?
Sample Solution
