Marketing paper

On one page, respond to these questions:

MAIN IDEA: What’s the main idea? (Not a summary, but your main takeaway from the article)

INSIGHTS: I want you to engage with the ideas, the concepts, not critique the articles/videos, per se. Look for what’s of value, for that which could be useful, in some way. However, don’t hold back where you disagree. Back up assertions with substance.


How would you apply the concepts in your personal life and career? (pick one or more for application)

How would the concepts be useful in Global Marketing decisions, strategy, and communication? (pick one or more for application)

Bring in your personal experience, education or learning from this course, as relevant.

Deliverable Format

IDENTIFY FILE. Article1 – FirstName_LastName 2020-0213.docx (date is date due)

IDENTIFY YOURSELF in the document. At top of the page: Your name, date, assignment, and course

11pt. Arial, single space, double space between sections and paragraphs, 1” margins, subheads all caps

1 page approximately — more or less, as needed. “Less is usually more.”

Sample Solution