Define your company’s target market.
-Analyze the types of consumers who will be drinking your beverage in demographic terms.Support your analysis with actual data on the size of the demographic groups in your local community.
-Outline the demographic information for your company specified on the worksheet in the course text).
Assess your company’s market competition.
Defend your strategy to successfully compete against market leaders in your segment.
Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 I Market Share Distribution).
Clarify your company’s message using the information provided on the worksheet in the text (p. 160 I The Five F’s).
Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tactics effectively.
