The purpose of this project is to let the University of Hawaii West Oahu’s alumni donate to UHWO. This campus is new and has only 3000 students.
For my section, list 4 marketing objectives within the next two years that want to achieve. Each objective should be SMART (Specific, Measurable, Achievable, Realistic, and Timely). Objectives to consider Product awareness, increase in traffic, brand management, target market verification, etc. This section should be about 1.1-1.3 pages.
The rest of the page is by social media, approaching current students about the campaign that lets them participate in this alumni project in the future and how the campaign should be made.
Here are some resources
What is going on in the world affects how youth subcultures develop. In contemporary Britain there is a far more individualist and hedonistic attitude than at any other time since the Second World War. This hedonism or pleasure for pleasure’s sake is reflected in the increasing number of young people whose lives revolve around clubbing. Thus Cohen was right when he said that in order to understand youth subcultures one had to examine the local (micro) context and the wider (macro) context. Increasingly clubbing is seen by many theorists as a response to and consequence of city life. Skelton and Valentine (1998) interviewed three young people who visited different clubs. The researchers found that some young people often indulged in marijuana and alcohol before visiting a club, to put them in the right mood. Ecstasy is often used in certain strands of clubbing (Saunders, 1995). The researchers found that many young people felt the need to be part of a group in a narrow context rather than a stranger in the outside world and many of them would take soft drugs in order to do this. Parker (2003) undertook a study on young people, clubbing and drug taking, in three venues in the North West of England. The first was a city centre club with a large lesbian and gay customer base, another was situated on the edge of the city and played different types of dance music, the third was originally an out of town leisure centre but now hosted different hardcore rave type events. The study was interested in young people’s safety but concentrated on those youngsters who danced and used drugs. The study sought to understand ways of researching an illegal activity on a large-scale, and in semi-private settings such as night clubs. Drug taking was common and some youngsters would be clubbing all weekend. Other studies have found that the practices of clubbing involve their own norms and rules such as competence in movement and dancing (Crossley, 1995). Clubbers develop their own norms and rules as a means of resistance. Herman and Ott (2003) found that clubbing, and particularly rave clubs, were both sites and means of resistance for those young people who were feeling alienated from mainstream society. Although Brewster and Broughton (2000) have noted that while clubbing is good, a rave is an idealized form of clubbing because its proponents believe they are beginning something new. Herman and Ott (2003) found that clubbing, to some extent involved a loss of self as boundaries between individuals were fragmented or overcome and the clubbers became as one community. They also found that this communal sense was enhanced by the taking of ecstasy – a particular favourite of the rave clubs – because it was not just a drug, rather it raised consciousness among those who took it. Jackson (2003) maintains that clubbing is an important social experience that deserves further explanation. As we saw earlier clubbing has its rules of movement and dance, thus clubbing is a very physical experience and this makes it an embodied experience and thus and important source of social knowledge. Clubbing is uniquely related to the city, it is part of the city at night and as Alvarez (1996) argues this is a time when the city comes alive – clubbing is an important part of that life: Night in the city is time out – time for leisure and intimacy, family and lovers, hobbies and pastimes, reading and music and television. It is also the time for excitement and celebration: theatres, movies, concerts and party–going, wining, dining, dancing and gambling. For people who hold down boring or unsatisfactory jobs, night is the time when they feel they lead their real live>