prepare a Marketing Plan for the development of a new product or service in any industry of his/her choice. This is not a company analysis.
This assignment requires a Marketing Plan written report and Power Point presentation slides. Every student will be allotted 5 minutes for the presentation and no more than 5 pages. Students are encouraged to review the sample Marketing Plan.
The Marketing Plan should include the following sections,
1) Executive Summary
2) Introduction (product description, product category, and industry for the product)
3) Marketing Objectives
4) Market Analysis a. STP (Segmenting, Targeting, Positioning) Analysis
b. SWOT (Strength, Weakness, Opportunity, Threat) Analysis
c. Competitors Analysis
d. Environment Analysis
e. Market Opportunity Analysis
5) Marketing Strategy a. Product Strategy
b. Pricing Strategy
c. Distribution Strategy
d. Promotional Strategy
6) Financials
Sample Solution
