Photography industry
- Conduct a comprehensive analysis of the following four areas:
- Industry Analysis- Identify detailed information on your industry
- Competitor Analysis – Identify 2-3 competitors in your market and conduct a detailed analysis of their
business - Potential pricing
- Potential distribution channels
Click Market Analysis Questionnaire Handout for specific questions to address. - Design a research data toolkit or portfolio that contains various resources (websites, journals, free
sites, trade associations, etc.) specifically for your product. Below is an example of how you might want to
design your toolkit. It includes two websites for the restaurant industry. Once identified I recommend
including a brief descriptor easier to referencing.
Sample Solution
