The paper should be “around” 10 pages single spaced (including the graphics) essential information: background of product and company chosen industry- competition 4p’s and 5 p’s well explained market research segmentation markets what is the product 1 or 2 pricing strategy perceived value supply chain chart channel movement perceptual map swot analysis example of a print ad logo rendering of the package if unique promotional strategy photos citations executive summary (should be the first thing on the paper)
Since its a marketing plan, too any words is unnecessary (around 300-400 words per page) style: short paragraphs with headings, bullets, lists etc., simple language, marketing terms included,
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