Mr. Phillip Winter, the CEO and Co-founder of Nebia has just hired you to develop a
marketing plan on how to penetrate UK market with Nebia’s innovative shower system.
Details about Nebia shower system (functionality, features, design etc.,) can be found on Nebia, originally an American company, has established its branch in
the UK and has already licensed a manufacturer named QPS Ltd to produce shower systems
for them. To make and deliver one shower system to their warehouse, QPS will charge
Nebia £106. This price is expected to remain at the level for the output capacity of the QPS
factory which is at the moment 300,000 shower units per year. The UK based branch of
Nebia rents office sand a warehouse in Oxford at a rate of £13,00oper calendar month.
There are 18 members of staff at the moment-12 sales representatives each salaried at
£41,500 per year, 3warehouse workers each salaried at £19,500 and 3 members of
management board each salaried at £68,500 per yea r. So far Nebia, has invested a
total of £175,000 in staff training, office equipment and customer relationship
management software. Nebia does not have its own distribution fleet. Indirect overheads
are projected at£50,000 for the first year. Nebia does not own or rent any retail stores.
Technical details aside, Nebia has high expectations from you. Your marketing plan and a
proposed set of marketing actions should, upon their implementation, result in a positive
financial result. It is also expected that Nebia becomes a well-known and highly reputable
brand in the UK. Having this in mind, Mr. Winter and his management board have many
questions. In an email sent to you they say: ”we want to have a clear picture of UK shower
market. We want to know what is the market potential with respect to shower systems?
What are the opportunities and threats we should be aware of? Who are our competitors in
the UK? What are their marketing strategies? How are they positioned? What is the
attainable set of marketing objectives we should achieve in the first year? What different
types of potential buyers/consumers for our product do exist? What are their
characteristics? Which market segment(s)are most attractive for targeting? Why? How
should we position our brand? How should we go about our marketing strategy given the
identified circumstances? What pricing strategy should we apply and what price should we
charge? What is the best way to distribute our shower systems? How to go about
promotion? How much do we need to sell and at which price to achieve the break-even?
What level of sales and projected net profit can we expect in the first year based on your
plan? How to keep sales team motivated and willing to go an extra mile for each potential
and actual client? What are the best ways to monitor and control implementation progress
of your plan? How much of the marketing budget do you expect to use for the proposed
marketing activities?”





Sample Solution

Sample solution

Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell. 

In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.

God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.

Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.

To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.



Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.

Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies4(8), 487.

Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.