Consumers product and service preferences are constantly changing. Marketing managers must understand these desires in order to create a proper marketing mix for a well-defined market. So, it is critical that marketing managers have a thorough knowledge of consumer behavior. You were hired by one of the most prestigious marketing agencies in the world to work on promoting a high-tech robot as a consulting team. Your team needs to develop and address the following:
Develop a marketing strategy
Conduct a market analysis
Identify the target market and segmentation
Develop marketing mix
Establish marketing communication
Identify social media channels for marketing the product
Develop the message to market the product
Your team needs to develop a marketing plan and address the above items at a minimum. Feel free to add to the above items to make it comprehensive.
Sample solution
Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell.
In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.
God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.
Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.
To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.
References
Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.
Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies, 4(8), 487.
Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.
Sample Answer
Sample Answer
Marketing Plan for Promoting a High-Tech Robot
1. Marketing Strategy:
– Positioning: Position the high-tech robot as a cutting-edge solution for streamlining processes and enhancing efficiency in various industries.
– Differentiation: Highlight unique features such as AI integration, machine learning capabilities, and adaptability to different tasks.
– Value Proposition: Emphasize how the robot can save time, reduce costs, and improve overall operational effectiveness for businesses.
2. Market Analysis:
– Industry Trends: Analyze trends in automation, robotics, and AI technologies to understand the demand for high-tech solutions.
– Competitive Landscape: Assess competitors offering similar robotic solutions and identify gaps in the market.
– Consumer Behavior: Study how organizations perceive and adopt advanced technologies like robotics in their operations.
3. Target Market and Segmentation:
– Target Market: Identify industries such as manufacturing, healthcare, logistics, and retail that can benefit from the high-tech robot.
– Segmentation: Segment the market based on company size, industry needs, and technological readiness to tailor marketing efforts effectively.
4. Marketing Mix:
– Product: Highlight the robot’s features, benefits, and customization options to meet diverse industry requirements.
– Price: Develop pricing strategies based on value perception, competitive pricing, and long-term ROI for customers.
– Place: Determine distribution channels and partnerships to ensure accessibility and availability of the robot.
– Promotion: Utilize digital marketing, trade shows, industry events, and partnerships to create brand awareness and generate leads.
5. Marketing Communication:
– Brand Messaging: Communicate the robot’s value proposition clearly, focusing on efficiency, innovation, and productivity.
– Integrated Marketing Campaigns: Develop a cohesive campaign that includes online advertising, content marketing, email campaigns, and direct outreach to target audiences.
6. Social Media Channels:
– LinkedIn: Target B2B audiences with thought leadership content, case studies, and industry insights.
– Twitter: Share real-time updates, product features, and engage with industry influencers.
– YouTube: Showcase product demos, tutorials, and customer testimonials to demonstrate the robot’s capabilities.
7. Message Development:
– Key Messages: Emphasize how the high-tech robot can revolutionize operations, increase efficiency, and drive business growth.
– Storytelling: Create compelling narratives around real-world use cases and success stories to resonate with target audiences.
– Call-to-Action: Encourage prospects to schedule demos, request quotes, or explore customization options to drive conversions.
